The rubric used by the public when judging these incidents, they add, isn’t the same for nonprofit organizations as it is when it comes to for-profit companies. Charities are held to a higher standard regarding the words and actions of staff members, even if those words and actions aren’t directly related to its mission. The off-the-cuff remarks of an employee half a world away can have long-lasting reverberations on the success of a charity — and those kinds of public opinion quakes are hard to shake off. Read more.
