When Values Collide, Consumers Speak with Their Wallets

The rubric used by the public when judging these incidents, they add, isn’t the same for nonprofit organizations as it is when it comes to for-profit companies. Charities are held to a higher standard regarding the words and actions of staff members, even if those words and actions aren’t directly related to its mission. The off-the-cuff remarks of an employee half a world away can have long-lasting reverberations on the success of a charity — and those kinds of public opinion quakes are hard to shake off. Read more.

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