Research Roundup: How Sex Cues Affect Sales

The clichéd pairing of a flashy sports car with an attractive woman in a bikini may be more than just an obvious attempt by advertisers to catch the eye of (usually male) car shoppers. It may be a way to tap into the brain’s perception centers and urge a consumer that buying this car right now is the best way to go, even if waiting a year would be a better financial move. Read more.

Note: the third segment of this research roundup article is my work. 

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